FIGHT LIFE

Conception and realization of the visual identity of a French boxing club called "Fight Life" including logo, graphic charter, educational panels, decorative posters, flyers, stationery papers, clothing and accessories, membership cards...

The main challenge was to express the concept of Fight Life throughout all the brand visuals : surpassing oneself through blood, sweat and tears.

This was expressed through :

-The logo of the boxer fighting against his own shadow

-A restricted yet strong color palette

-A graphic design leaning towards dynamism (energetic brushstrokes) and control (simple and structured typography).